Hiba Beydoun
Hiba is a seasoned business and marketing consultant with a passion for entrepreneurship. She specializes in growth strategy, digital transformation, and branding across a diverse range of industries. With over 14 years of progressive experience, Hiba has worked with international FMCG companies such as Unilever, tech startups like Careem & Classera, and a Fortune 500 company, Johnson Controls. Her impressive track record includes being the first Saudi hire at Careem in 2014, where she played a pivotal role in launching the brand in Saudi Arabia.
She was also recognized for her outstanding work at Unilever, winning the best Digital Marketing award in 2017 and the Google X Unilever Digital Consumer Engagement Campaign.
In addition to her consulting work, Hiba conducts workshops on marketing communications, organizational behavior, internal communications, and public speaking and presentation skills for leaders and managers.
Hiba holds an executive MBA from London Business School, one of the top MBA universities in the world, and has attended an advanced executive education program at Sloan MIT in Boston. She earned her undergraduate BA degree in Mass Communication from the American University of Sharjah.
Currently, Hiba serves on the Executive Board of Directors of S2015 Partners Limited.